Benefits of providing customer support

Doing customer support can bring more benefits than just another happy customer.

An interaction with a customer of your application can lead to:

  • Understanding what the customers want from your application
  • Learning where customers learned about your application
  • Ideas for future features
  • Recognizing which problems return with different customers
  • Leads to other customers
  • New vectors for marketing
  • Fixing the underlying issue for the above problem or otherwise reducing this support request in the future
  • Writing an FAQ article
  • Creating a how-to-video for the issue
  • Publishing the above video on YouTube
  • Publishing an article explaining this video on the blog
  • Tweeting and posting on Facebook about the article on the blog
  • Mentioning it in the newsletter as a tip, perhaps
  • Writing an article on the blog about how customer support can benefit you
  • Tweeting about the above article